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“Blah, blah, blah”
-- Amanda Meade -- 10/30/2008
A 1998 ruling by the National Advertising Division (NAD) of the Council of Better Business Bureaus states that the Nuclear Energy Institute should "discontinue" its "inaccurate" advertisements that claim nuclear power is clean.
In their decision, the NAD noted that nuclear energy cannot be considered "environmentally clean". First, the uranium enrichment process relies heavily on electricity generated from coal-burning plants that produce "a significant amount of greenhouse gases." And perhaps most importantly, unlike other forms of energy, nuclear power produces toxic, radioactive waste, for which no safe method of disposal has been approved.
The NAD called on NEI to terminate its advertisements to "avoid any potential for consumer confusion and that broad, unqualified claims that nuclear energy is 'Environmentally Clean' or produces electricity 'without polluting the environment' be discontinued".
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