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Rockin’ the Globe

-- Adam -- 02/16/2007

"Live Earth", a worldwide concert event to heighten attention about global warming, was announced over the past week and is scheduled for July 7th. Over 100 music groups will be scheduled to play in a 24-hour marathon of performances in 7 cities around the world. According to the Financial Times, booked artists include "the Red Hot Chili Peppers, Foo Fighters, Keane, Snow Patrol, Snoop Dogg, Bon Jovi, Duran Duran and Kelly Clarkson" The seven venues will be located in Australia, Brazil, China, Japan, South Africa, the U.K. and the U.S. The project hopes to reach more than 2 billion people with a message of the threats we face from climate change. A variety of media, including television and internet video, will be used to promote the issue beyond the concert audiences. Proceeds will be channeled back into The Alliance for Climate Protection. Hopefully we'll see a good deal of grassroots energy out of the event make its way into the presidential-primary campaigns.